Created social ads for Facebook, Instagram and Pinterest centred around Discover Card’s Superbowl campaign. The campaign’s goal was to help promote awareness for Discover Card’s acceptance across the U.S. with a secondary message of no annual fee.

Role

Ad Campaign

Illustration
Motion

Team

CD: Ron Wessels
AD: Kim Duong
AD: Beau Mitchell
Intern: Tiffany Cruz

Program

Illustrator
Photoshop
After Effects

2

Yes or No

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Yes & No

Yes and No Cascade concept is based on the idea that the sky is the limit with Discover.

Typegraphic Poster

Pinterest poster ads created along side campaign with bold illustrations and typography.

Social Media

Pinterest ads are based on the everyday tasks that people go through in their personal lives using their credit card like shopping for groceries, taking care of their loved ones and supporting the planet.