An experimental redesign of quip current website. They design products that guide good habits to simplify a healthy routine for all ages.
As one of their main selling points, quip offers kits for families. Photography was centred around the idea that kids are hyper-focused on copying their surroundings. Giving them visual images of what to do with the product and how they work could help them develop good habits and understand what the products are doing for them.
The landing page was designed to fun, personal and interactive. Alongside step-by-step photography from above and bold playful accent colors from quip's original color palette and illustrations, I intended to give a bright and classic feel that would draw their target audience of kids, families and millennials. Engaging them even further to explore the site with hover interactions.
The bold typeface is intended to repetitively hypnotise the user with its messaging to make good dental decisions for the future.