New Branding identity for a local jewellery business that collaborates and supports the local artists in the New York community. Created guidelines, logo and packaging to gain larger social media presence and audience.

Role

Branding System

Logo Design
Editorial

Team

Tiffany G. Cruz
Christopher Morel

Program

Illustrator
Photoshop

1

The Sammy Rae Collection

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Social

Illustrated logo and social handles created to keep brand consistency on her Etsy shop and Instagram.

Ideated, wrote & designed a booklet to help The Sammy Rae Collection keep brand consistency, usage and hierarchy. Pages include different logo execution on small and large items, color palette, typeface, styleguide, business cards & packaging.

Booklet

(scroll below)