Created social ads for Facebook, Instagram and Pinterest centred around Discover Card’s Superbowl campaign of "Yes and No". The campaign’s goal was to help promote awareness for Discover Card’s acceptance across the U.S. with a secondary message of no annual fee.
Role
Ad Campaign
Illustration
Motion
Team
CD: Ron Wessels
AD: Kim Duong
AD: Beau Mitchell
Intern: Tiffany Cruz
Program
Illustrator
Photoshop
After Effects
2
Yes or No
Yes & No
Yes and No Cascade videos is based on the idea that the sky is the limit with Discover.
Pinterest poster ads created alongside campaign with two different concepts. Bold illustrated typography of "Yes and No" and the everyday tasks that people go through in their personal lives while using their credit card. These include shopping for groceries, taking care of their loved ones and supporting the planet.
Social Media
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