Researcher & Visual Designer
SMS & MMS
Motion & Brand Designer – Yena Jeong
Strategic Design Manager – Jackie Jiang
Visual Designer – Me
-Campaign research
-Trend-based illustration planning
-Art direction for image and GIF creation
-Visual asset QA
-SMS Library
Illustrator
Photoshop
After Effects
Attentive helps businesses of all sizes connect with subscribers through personalized mobile messaging. Smaller clients often lacked the resources to create polished visuals for holiday campaigns. To solve this, we created a pre-designed asset library—making it easier for them to send professional messages quickly and consistently.
-Launched a library with over 100 ready-to-send images and GIFs
-Designed visuals aligned with MMS best practices and accessibility
-Partnered with product and marketing to time seasonal drops
-Rolled out assets for high-volume moments like July 4th and Black Friday
Planning and Creative Direction
-Audited client needs, competitor formats, and holiday trends
-Mapped a scalable release schedule for visuals tied to major events
-Led styling decisions to keep assets brand-aligned but flexible
Execution and QA
-Oversaw the production of seasonal illustrations and animations
-Tested each asset for file size, contrast, and platform compatibility
-Designed for clarity across both Android and iOS
Internal Systems and Support
-Structured asset tagging and delivery within our internal library
-Supported marketing with client-facing updates and previews
-Gathered feedback to inform future releases and refine visual direction
-Gave clients high-quality visuals they could use instantly
-Helped small and mid-size businesses send more timely campaigns
-Improved visual consistency across seasonal SMS and MMS messaging
-Sparked continuous demand and excitement around upcoming drops