In 2020, Attentive Mobile rebranded their company, which encompassed a complete overhaul of their website, branding, and overall design system. This transformation aimed to enhance engagement with new clients and subscribers.
Attentive Mobile addressed client-reported discrepancies in visual assets for text messages by conducting competitive analysis and empathic research. The outcome was a documented troubleshooting procedure and best practices, publicly accessible, which included recommendations for margins, color contrast, and video/GIF durations, supported by additional resources like video guides, Figma templates, and dedicated communication channels.
To encourage small and mid-sized businesses to use text messaging for events and holidays, a comprehensive solution involves a curated illustration library, following best practices for image messaging, resulting in positive feedback and increased usage, particularly for major marketing holidays.
Attentive's Design team, comprising product design, strategic design, and branding design branches, encountered high client requests during peak holidays. The objective was to enhance team morale by leading strategic design branding efforts, resulting in the creation of a comprehensive design system that includes various assets like digital wallpapers, stickers, tote bags, awards, birthday cards, and trading cards, aimed at celebrating and appreciating team members.
The Children’s Art Carnival is a Harlem-based not-for-profit providing visual arts education to young people and their families in Hamilton Heights and throughout New York City. They wanted to launch a new website to provides creative opportunities and resources to support the growth of participants ranging from children to adult aspiring artists from Harlem and the New York area.
Givelify, a popular mobile and online donation platform, is introducing a volunteering feature on its Giving App. The objective is to launch a marketing campaign promoting this innovative feature, aiming to create assets that resonate with the audience and motivate them to use Givelify for volunteering. To ensure consistent brand presentation, the team is immersing themselves in Givelify's brand, distilling it into key adjectives, and seeking inspiration from brands with similar qualities, balancing the essence of Givelify while appealing to a mature audience.
At Wunderman Thompson, Employee Resource Groups (ERGs) play a crucial role in fostering visibility, offering learning opportunities, and addressing community concerns. The objective is to celebrate these ERGs through a short video promoting networking, support, mentorship, diversity, and inclusion, featuring distinct illustrations representing each group's identity and mission, with plans to distribute it internally and across social media platforms.
At Microsoft, efforts focused on enhancing the Designer App’s social media template collection by ensuring diversity, quality, and relevance through user and industry data. The objective was to develop a comprehensive catalog of customizable templates aligned with evolving trends, providing users with professional, AI-assisted design solutions. This initiative refined the app’s generative capabilities, improving accessibility and usability for content creators and businesses.
Customizable logo templates were introduced within Microsoft Designer to simplify branding for various applications, including social media, business cards, and digital platforms. The templates offer diverse styles, from minimalist to bold, with easy customization through simple color schemes and backgrounds. Optimized for multiple platforms, the templates empower individuals, small businesses, and educational institutions to create professional visual identities effortlessly.
Superchat is a platform that brings together customer messages from channels like WhatsApp Instagram and email into one inbox. I led a social media refresh to promote their Unified Inbox feature through two Instagram posts including one animated piece. The work introduced fresh visual directions and helped shape future creative strategy.