Brand Designer
Marketing Technology
VP Design - Elyssa Dennin
Senior Director of Brand Design - Max Valiquette
Design and Brand Operations - Abby Kohn
Strategic Design Manager - Emily Tarbush
Brand Designers -Richa Mishra, Tanner Leslie & Me
-Color accessibility analysis
-Visual language
-UI mockups
-Style Guide
-Documentation
-Figma
-Illustrator
-Photoshop
-Webflow
In 2020, Attentive Mobile underwent a full rebrand — new website, new identity, new design system. The goal was to support the company’s rapid growth by building a brand that felt bold, joyful, and distinctive in a crowded market. We needed a system that would excite both prospective and current clients, while giving internal teams a strong foundation to build on. The rebrand had to look fresh and scale fast.
-Under 6 months we built full brand design system in Figma from scratch
-Co-created iconography and illustration libraries
-Introduced consistent file setup and gradient illustration specs
-Led testing to ensure visuals matched color accessibility and performance
-Design system now used across site, ads, events, and campaigns
-Conducted a competitive audit to define where we could visually stand out
-Led early visual exploration through moodboards and sprint-based ideation
-Helped shape our illustration language and selected iconography to reflect themes of joy, clarity, and accessibility
My role focused on illustration styling, icon curation, accessibility adjustments, and helping future designers easily onboard into the system.
One of our core goals was to make the brand system easy to use and adapt. I supported the team by:
-Testing our system across landing pages, emails, and campaign visuals
-Documenting gradient styles and illustration specs
-Helping organize assets into accessible folders with naming conventions
These small but essential details made a huge difference in how smoothly others could collaborate across the brand ecosystem.
This rebrand helped reposition Attentive as a playful but trustworthy leader in SMS marketing. The new identity boosted internal alignment and external recognition:
-Our assets scaled into ad campaigns, product launches, billboards, and events
-The design system made onboarding and asset reuse faster and more consistent
-Creating the system was more than a branding win — it made design a living, collaborative process across the company.
