UX Designer and Campaign Lead
Nonprofit Tech / Donation Platforms
Marketing, Product, and Brand Design – Givelify
Designer – Me
-Visual direction and iteration
-Campaign concept and UX testing
-Landing page design (mobile and desktop)
-Email, poster, and social media assets
-Cross-platform brand alignment
Figma
Givelify is a donation app helping people give easily to causes they care about. With a new feature allowing users to volunteer time (not just money), the team needed a campaign that felt approachable, respectful, and motivating—especially to older audiences who may not be as tech-forward but are highly engaged in giving back.
-Refined campaign tone to match a 65+ demographic through visual testing
-Designed assets that extended across email, landing pages, social, and print
-Helped marketing rethink data collection with user-friendly UI prompts
-Shifted visual language to feel more inclusive, thoughtful, and mature
-Immersed in Givelify’s brand across website and social platforms
-Defined key tone words: Bright, Clean, Human, Friendly
-Researched brands with similar emotional tones (Zapier, Credit Karma, Burger King)
-Balanced approachability with maturity to appeal to older audiences
-Conducted feedback sessions with people (ages 65–70) to test resonance
-Asked for impressions on the landing page image, messaging, and form
Key insights from this demographic testing:
-The woman appeared too young and staged
-Smile felt inauthentic and unrelatable“Why do you need my birthdate?” caused distrust
-Layout and colors were visually engaging
-Replaced hero image with a POC senior woman showing calmness and purpose
-Included more diverse seniors to increase relatability
-Reframed the form to focus on volunteer interests instead of asking for a birthdate
- Partnered with a UX researcher to validate decisions and emotional reactions to imagery
-Build trust
-Simplify form entry
-Create emotional alignment
-Place illustrations to support (not distract from) copy and action
Step 1:
-Collect email + volunteer interests (soft entry, no sensitive data)
Step 2:
-Privacy agreement and CTA with orange directional arrow
-Included a “No thanks” opt-out to reduce friction and respect user choice
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-Designed email headers, posters, and Instagram visuals
Reused visual language from Givelify’s existing brand (hands, hearts, rounded corners)
-Brought in hand-drawn and sketchy illustration details to humanize tone
-Maintained color palette and visual continuity across every touchpoint
